Clik here to view.
Technology Might Be Changing, but Media Relations Best Practices Still Apply
As we watch the Internet’s evolution, the introduction of mobile news, and the growth of social media, we tend to think that media relations is also changing. Not really. True, communications...
View ArticleClik here to view.
Is Digital Media Changing PR’s Role in News-Gathering?
Flickr Image: yago1.com The Oriella PR Network issued their 2010 Digital Journalism Study recently. The survey consisted of 770 journalists across 15 countries, and is used to find out how digital...
View ArticleClik here to view.
Paid Content vs. Free Content, Apple vs. Google, Web Browsers vs. Apps…as we...
Image: www.aftermathnews.wordpress.com In March 2009 I wrote my first blog post, here on BurrellesLuce Fresh Ideas, about how emerging technologies and platforms were changing the way we consume news –...
View ArticleClik here to view.
Zappos: 24/7 Customer Service in the Internet Age
by Lauren Shapiro* In the past few years, nearly everything has found its way to the Internet, from ordering your groceries online to ordering a pizza. What we have learned, though, is that the...
View Article
